Effective April 15, 2015

This IQO2 Digital Privacy Policy ("Privacy Policy") describes how we collect and use your information through a variety of digital means. By using the iQO2 product or service on any computer, mobile phone, tablet, console or other device (collectively, "Device"), you consent to our Privacy Policy. iQO2 may modify this Privacy Policy at any time effective upon its posting. Your continued use of our products and services constitutes your acceptance to this Privacy Policy and any updates. This Privacy Policy is incorporated into, and is subject to, the Terms of Use. While this Privacy Policy is intended to generally describe our privacy practices, our goal is to also provide more detailed information at times when it's most meaningful to you. Please look for these notices within our iQO2 services.

COLLECTING INFORMATION

WHAT YOU GIVE US

We collect information you give us or permit us to access. Information may include, but is not limited to, your name, image, birth date, email and physical address, telephone number, gender, contact lists, social media information and profile, location (GPS) information, activity and performance information, and when necessary, credit card information.

WHAT WE COLLECT FROM YOU

We may automatically collect information regarding your interaction with, and use of, our products and services. Information we may collect includes, but is not limited to, your telephone number, Device identifier and hardware information, IP address, browser type and language, cookie information, system type, whether you have enabling software to access certain features, access times, referring website URLs, information about your purchases and other information about your interactions with us.

WHAT WE COLLECT FROM OTHER IQO2 INTERACTIONS AND THIRD PARTIES

We may combine information you give us with other information from IQO2 sources, transactions and communications. This may include, but is not limited to, information from the iQO2 store, direct mail, products and applications, or other IQO2 interactions. We may also combine that information with data that is publicly available and data from third parties. We also collect information about gift recipients provided by the giver.

USING INFORMATION

We may use your information to do the following:

ENABLE YOUR USE

• Enhance, customize and personalize your iQO2 experiences and communications
• Use IQO2 features, such as training schedules, workout and race registrations, placing an order and other activities

OPERATE, IMPROVE AND ANALYZE

• Operate, provide, improve and maintain iQO2's products and services, including analyzing user behavior and trends
• Send you administrative messages and other information about iQO2. Communicate with you about your purchase, account information or customer service

PROVIDE AND CONDUCT MARKETING AND PROMOTIONS

• Communicate with you about our products, services and events, and for other promotional purposes
• Administer contests, promotions, events, surveys or other features
• Display relevant marketing to you

SHARING INFORMATION

SERVICE PROVIDERS

We may transfer your information to IQO2 service providers to conduct our business. For example, they may handle credit card processing, shipping, data management, email distribution, market research, information analysis, and promotions management. We may also share your information to administer features (e.g. workout registration, race registration, or workout routine).

BY LAW OR TO PROTECT RIGHTS

We may disclose information upon governmental request, in response to a court order, when required by law, to enforce our policies, or to protect our or others' rights, property or safety. We may share information to prevent illegal uses of IQO2's products and services or violations of the Terms of Use, or to defend ourselves against third-party claims. We may also share information with companies assisting in fraud protection or investigation.

BUSINESS TRANSFERS

Your information may be transferred to a third party as a part of our business assets in a sale of a part or all of iQO2. If this should happen, notice will be provided by posting to the website or other form of communication.

PUBLIC SHARING

DEFAULT SHARING

When you join or use certain services, you agree to publicly share a basic amount of information, which may include your username, city location, and profile picture.

SHARING YOU CHOOSE

You may choose to share certain information. In order to participate in certain features, you may have to adjust your public profile settings and share more information. You may also choose to share your activity on other platforms, such as Facebook and Twitter. Please read the privacy policies of those platforms, because your IQO2 activity published on those platforms will no longer be governed by IQO2's Privacy Policy.

IQO2 SHARING

Information that is publicly shared may be used by IQO2 for promotional purposes.

PROTECTING INFORMATION

Security Measures: We use a variety of security measures, including encryption and authentication tools, to help protect your information. We use secure servers when you place orders. All credit card information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted within our databases.

NO GUARANTEE

However, like other companies, iQO2 cannot guarantee 100% the security or confidentiality of the information you provide to us.

COLLECTION TOOLS

HOW WE COLLECT INFORMATION

IQO2 automatically collects information within our products and services or stored by your browser or Device. We use a variety of methods to collect this information, including, but not limited to, cookies and pixel tags/web beacons ("Collection Tools").

TURNING OFF COLLECTION TOOLS

If you turn off certain Collection Tools, you may not have access to many features that make your experience more efficient and some of our services and features may not function properly. Note that our websites may not recognize or respond to Do Not Track (DNT) headers from web browsers.

THIRD PARTY TRACKING

We also work with other companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect information about your interaction with us, including advertising. These companies may not recognize or respond to DNT headers from web browsers.

CHOICES

MODIFYING OR DELETING YOUR INFORMATION

You can modify or delete your profile within certain iQO2 services, through your account. Your information previously posted may still be publicly viewable. iQO2 may keep information and content in our backup files and archives.

COMMUNICATION / UNSUBSCRIBE / OPT-OUT

Regardless of the settings you select, iQO2 may send you service-related communications. To unsubscribe and stop receiving messages, please change your settings or follow the instructions in the email, text message, notification or other message type. If you have unsubscribed from any iQO2 communications, due to production schedules, you may receive communications already in production.

INTERNATIONAL USERS

Our digital operations are conducted, in whole or in part, in Belgium. Regardless of where you live, you consent to have your personal data transferred, processed and stored in Belgium, and allow IQO2 to use and collect your personal information in accordance with this Privacy Policy.

TERMS OF USE

Your use of our products and services, and any disputes arising from them, is subject to this Privacy Policy as well as our Terms of Use. Please visit our Terms of Use, which explains other terms governing the use of our products and services.

For questions or concerns, please contact iQO2 Consumer Services/Privacy, Daknammolenstraat 30, 9160 Lokeren, Belgium.